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July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and...

What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion,...

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7 Awesome Conversion Rate Optimization Case Studies To Kick Off The New Year!

So here we are. It’s 2014, and once again one of your resolutions is to “make my website better.” Yeah, it’s at the top of my whiteboard too. Problem is, all the metrics look pretty ok. So where should...

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Want Better Conversions? Try Breaking the Rules!

Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process. While conversion optimization rules are applied differently from...

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Best Practices are a Lie (and What to Do Instead)

Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your new drink is fizzy and sweet. It’s refreshing. It’s tasty. And it’s cheap to make and sell. Should be a...

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Test Your Call to Action to Boost Conversions by 13%

I came across an article recently called, “71 Things to A/B Test.” While this article is an amazing resource—stuffed with great ideas for what to test—it’s a little overwhelming… 71 things?! Eck! Where...

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A/B Testing Your Content Marketing Strategy

If you make (or want to make) your income online, you probably already recognize that your content marketing strategy plays an important role in your success… But, did you realize that content (or...

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How to Create Conversion-Ready Landing Pages Like a Pro

Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it,...

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